Savera Charitable Trust is a nationally registered organization under the Indian Trust Act of 1882, established in 2004 by Mr Gurmit Sodhi For over 15 years, the organization has touched over a million lives in the Ferozepur district of Punjab. With initiatives in rural wellness and community development, Savera has aided medical urgencies, provided vocational training and organized blood donation camps along with assisting and showcasing the work of rural artisans.

Brands that can articulate purpose and reach audiences with campaigns that are based on basic human truths will offer them an aspirational identity, a tribal sense of belonging and a unique way of being.